M
Resident Services &
Maintenance

(866) 446-2624 ext. 1
251 South Lake Avenue Ste 800
Pasadena, California 91101

Gray Rose is a distinguished firm specializing in the development and provision of high-quality real estate solutions, with a keen focus on the consulting, asset management, and operations of affordable housing in Los Angeles. Leveraging extensive industry expertise, Gray Rose is dedicated to addressing the unique needs of the community by offering innovative and sustainable housing options, thereby enhancing the living standards and ensuring the well-being of residents in the region.

Property Management that cares

Gray Rose is a distinguished firm specializing in the development and provision of high-quality real estate solutions, with a keen focus on the consulting, asset management, and operations of affordable housing in Los Angeles. Leveraging extensive industry expertise, Gray Rose is dedicated to addressing the unique needs of the community by offering innovative and sustainable housing options, thereby enhancing the living standards and ensuring the well-being of residents in the region.

Social Rating
4.5
Based on 29 reviews
Google Rating
4.7
Based on 13 reviews
Yelp Rating
4.3
Based on 16 reviews
OUR TRUSTED PARTNERS
WHO WE ARE
A FAMILY OWNED AND OPERATED COMPANY
Founded by the Gray family with an unwavering responsibility to serving our clients, community, and team, with respect, integrity, and care.

30 YEARS

COMBINED EXPERIENCE

Consulting and Asset Management Services

Strategic Marketing
Our team of marketing experts is dedicated to creating compelling narratives around your properties, emphasizing their features, benefits, and the lifestyle they offer, thereby making them the obvious choice for potential tenants or buyers. We leverage the latest tools and platforms to ensure maximum visibility, from SEO optimization and content marketing to social media campaigns and targeted advertising.
CASH FLOW
The significance of cash flow in rental properties cannot be overstated, as it serves as the lifeblood of a successful real estate investment. Positive cash flow, generated when the rental income exceeds the operating expenses and mortgage payments, ensures investors can maintain and enhance their properties, cover unexpected costs, and secure a steady stream of income that can contribute to long-term financial stability and growth. It also provides the flexibility to reinvest in the market, pay down debt, or fund other ventures, making cash flow a critical measure of a property’s performance and a key determinant in achieving sustainable success in the real estate sector.
Rent Collection
Our team collects your rents and offer your tenants online payments through their own tenant portal. We make sure your property keeps making you money.
BOOKKEEPING
Gray Rose offers comprehensive bookkeeping services tailored specifically to the real estate sector, ensuring your assets are meticulously managed for optimal financial health. Our expert team provides precise tracking of income and expenses, maintenance of accurate financial records, and insightful reporting, allowing property owners to maximize their investment returns. By entrusting Gray Rose with your bookkeeping needs, you gain a partner that not only simplifies the financial management of your real estate portfolio but also empowers you with the clarity and strategic oversight necessary to make informed decisions and drive sustained growth.
OPERATIONS
Gray Rose excels in overseeing all operations and maintenance-related projects from a fiscal standpoint, ensuring that your real estate investments are not only well-maintained but also financially optimized. By applying a meticulous fiscal management approach, Gray Rose integrates cost-effective strategies with operational excellence, focusing on minimizing expenses while maximizing property value and performance. Their expertise in budgeting, forecasting, and financial analysis allows for the proactive identification of cost-saving opportunities and the efficient allocation of resources. This comprehensive oversight ensures that every aspect of property maintenance and operations aligns with the overarching financial goals of your real estate projects, providing peace of mind that your assets are in capable hands and are being managed to yield the best possible returns.
Maintenance
Our team of professionals will coordinate and manage all repairs and maintenance needs, so you don’t have to worry.
ACCOUNT EXECUTIVES
Gray Rose clients benefit immensely from the privilege of having a dedicated account manager, a unique offering that ensures personalized and seamless support for all their real estate projects. This dedicated professional acts as a single point of contact, providing tailored advice, strategic insights, and hands-on assistance throughout the entire lifecycle of each project. From initial planning and development to asset management and operational optimization, the account manager works closely with clients, understanding their specific needs and objectives, to deliver customized solutions that enhance value and performance. This approach not only fosters strong, trust-based relationships but also significantly enhances the client experience, making the management of real estate assets more efficient, effective, and aligned with their long-term goals.
Hard Money Loan Programs
FIX & FLIP LENDING
The fix and flip program can help provide you with fast, easy, and reliable funding on your light to heavy renovation projects. Our program works whether you are a new or experienced investor. We work with you throughout each step of the process from analyzing your deal to the time you pay off your loan and everything in between from underwriting, funding, servicing, and managing the construction with you and your team.
NEW CONSTRUCTION LENDING
As the market continuously shifts and good deals are few and far between, many investors turn to New Construction. Widely Considered by many to be the “pinnacle of real estate investing”, New Construction offers the opportunity to leave a lasting imprint on the home, neighborhood, and community that you are investing in. We can help you start and scale your next project.
NEW CONSTRUCTION LENDING
As the market continuously shifts and good deals are few and far between, many investors turn to New Construction. Widely Considered by many to be the “pinnacle of real estate investing”, New Construction offers the opportunity to leave a lasting imprint on the home, neighborhood, and community that you are investing in. We can help you start and scale your next project.
RENTAL LENDING
Real estate investors looking to purchase income-producing rental properties can scale and grow their portfolio quickly with our flexible rental program. Our entire process is completed in-house including underwriting, process, and funding. We can offer you fast, easy, and reliable funding for a purchase only, refinancing an existing property you own, or performing a cash-out refinance from the equity built in the home.

EXCEPTIONAL

CUSTOMER SERVICE
Why work with Gray Rose Management & Consulting?
Discover why so many turn to Gray Rose

We Take Your Calls

Frustrated by lack of communication with your old property manager? We answer calls—the office even forwards to our cell phones if nobody is available.

We Keep You Compliant

Don’t find yourself running afoul of the law. We keep your business compliant with local, state, and federal ordinances and regulations.

Our Experience is Unparalleled

Don’t be tempted by a management company with no experience on the ground. Our talented team has a collective total of more than 30 years in property management.

We Focus on Management

We’re not just agents trying to make sales on the side—property management is our main focus. We work with property owners, investors, and realtors who need to turn a profit.

We’re Honest and Transparent

Worried about getting hit with hidden costs? At Gray Rose, we engage in open dialogue with our clients. You’ll never pay hidden fees.

WHAT THEY’RE SAYING ABOUT US
Our clients love us because great service speaks for itself.

We recently moved in to a new place that of course came with a few issues that needed to be addressed. Steven and Caty could not have been more thorough and expedient with all of the little jobs that needed to be done. After coming from our last place where the management company did as little as possible, this was a breath of fresh air! We couldn’t recommend Gray Rose Consulting and Management enough.

Anne R
Santa Clarita, CA

We have appreciated the service of Gray Rose Consulting especially Daisy, who has provided service to us since 2019. They have been most helpful in preparing the home for rental, finding qualified renters, and handling all the issues associated with the renters as they occupied the home. I would certainly recommend Gray Rose consulting to anyone looking for a property management company in the Los Angeles area.

Mauro M
Los Angeles, CA

We are new clients of Gray Rose but have been appreciative of everything they have done for us thus far. They have been professional, quick to respond, and quick to help fix whatever problems may arise. I could not navigate being a property rental owner without them.

Kathleen T
Palo Alto, CA

My family and I have been tenant of a Gray Rose Consulting property since 2020. We have absolutely enjoyed and loved living in our apartment for many reasons. Our apartment complex has lawn care and is clean which makes our living comfortable and safe. The staff is wonderful, in particular Steve, who responds quickly to any of our issues. He is awesome to work with.

Tyler P
Walnut, CA

Nicole, with Gray Rose Management, has been our property manager for one year now, and Nicole was not only quick to find our excellent tenants, but she’s always prompt when replying to our questions and needs. We have been extremely pleased with her professionalism, care, and attention to detail. We are so happy we hired Gray Rose Management.

Kim R
Rancho Cucamonga, CA

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